Overview
WhatsApp Web feature. The Hub works from a number connected via WhatsApp Web (WazMeow, QR pairing). It does not rely on Meta's Cloud API.
The WhatsApp Hub brings together, in one place, the WhatsApp features that go beyond 1:1 conversations: groups, communities, broadcast channels and status. From a connected number, you manage these formats directly in the platform — useful for operations that use WhatsApp not only for support, but also for content distribution and relationship at scale.
The Hub is especially useful to create and organize groups with automatic rotation (launch cohorts), manage communities, publish to channels and follow status.
Prerequisites
- A connected WhatsApp number (WhatsApp Web/QR, depending on the feature).
- A role with permission to manage the inbox.
- The WhatsApp Hub may depend on specific activation/permission — if it doesn't appear, talk to whoever runs the operation.
- The limits and capabilities of each format follow WhatsApp's own rules (e.g. maximum group size).
Step by step
- Open the WhatsApp Hub area from the connected number.
- Choose the format you'll work with: Groups, Communities, Channels or Status.
- For groups: create/manage groups and, if you wish, use automatic distribution — a smart link directs new contacts to the open group and creates the next one when the current fills up.
- For communities: organize related groups under a single community.
- For channels: publish broadcast messages to subscribers.
- For status: publish and follow the number's status.
Settings & options
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Rotating groups (launch cohorts): set the capacity and let the platform open a new group automatically when the current one hits the limit, always pointing the link to the group with open spots.
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Communities: group related groups by topic, event or cohort.
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Badge in the conversation list: conversations of groups linked to a community (including the announcement group) show the Community badge in the conversation list; regular groups show Group and channels show Channel. The badge carries the community name (e.g. "Community · Promovaweb") and the side panel tells whether the conversation is the announcement group or a linked group. The "Community conversation" advanced filter lets you save a view with only these conversations.
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Channels: ideal for one-to-many communication, with no individual replies in the same flow.
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Media: text, images and other attachments supported in the applicable formats.
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Mention participants (@): in a group connected via device, type @ in the reply box to open the participant list and mention one or more people — the mention arrives natively on WhatsApp (highlighted, with a notification), just like the official app.
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Mentions you receive: when someone mentions a participant in the group, the message shows the person's name (
@Maria Silva), not the internal WhatsApp number. This also applies to mentions written in an image or video caption. -
Replying to a message (quote): the quoted block shows who was replied to (or "You", for your own message) and a thumbnail of the quoted media. Clicking the quote jumps to the original message, which flashes briefly so you can spot it; if it sits further back in the history, the conversation loads the previous pages until it is found.
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Participant role in the group: on group/community messages the sender shows a badge with their role — Admin or Owner (group creator) — next to the name and phone, exactly like WhatsApp. Regular members show no badge.
Text formatting (bold, italic, strikethrough, monospace)
Text uses WhatsApp's own syntax — what you type is what reaches the device:
| You type | It arrives as |
|---|---|
*text* |
bold |
_text_ |
italic |
~text~ |
~~strikethrough~~ |
```text``` |
monospace |
- item |
list |
> text |
quote |
The broadcast composer has a formatting toolbar and a live preview: what you see there is exactly what the recipient will see. The Ctrl/Cmd + B (bold) and Ctrl/Cmd + I (italic) shortcuts work in the field.
Formatting applies to every destination — groups, communities, channels and status — and also to the conversation reply box, campaigns, follow-ups and automated messages. A Mixed broadcast delivers the same formatted text to all destinations.
A code block (```) keeps its contents exactly as written: nothing inside it is treated as
formatting. A link written as [label](address) arrives as label: address, so the label text is
never lost.
What each destination accepts
Not every content type exists on every WhatsApp destination. The composer warns you before the broadcast is created which destinations would be skipped, and the full table is under "See what each destination accepts":
| Groups | Communities | Channels | Status | |
|---|---|---|---|---|
| Text | Yes | Yes | Yes | Yes |
| Image, video and audio | Yes | Yes | Yes | Yes |
| Document | Yes | Yes | Yes | No |
| Poll | Yes | Yes | Yes | No |
| Interactive (buttons, list, carousel, flow) | Yes | Yes | No | No |
| Mention everyone | Yes | Yes | No | No |
| View once | Yes | Yes | No | No |
| Status style (colour and font) | No | No | No | Yes |
When no selected destination supports the content, creation is blocked with an explanation — instead of a broadcast that is created and delivers nothing.
Status style (colour and font)
A text status can carry a background colour, a text colour and one of WhatsApp's fonts. Pick them in the composer (there is a preview of the status canvas) and they apply to both immediate and scheduled sends. Image, video and audio statuses use a formatted caption instead of a canvas style; audio is delivered as a voice message.
Use cases
- Launches with multiple groups that fill quickly and need to rotate on their own.
- Communities of customers, students or partners organized by topic.
- Announcement and news channels for a large subscriber base.
Tips, limits & best practices
- Anti-ban: creating many groups or adding many members quickly raises the risk of being blocked — go at a gradual pace.
- Respect the member limits per group and other WhatsApp rules.
- Use automatic distribution so you don't have to update links manually every time a group fills.
Troubleshooting
- The link doesn't open the right group: confirm automatic distribution is active and there's a group with open spots.
- I can't create groups: check the permission and the number's connection state.
- Feature doesn't appear: the Hub (or a specific format) may not be enabled for your account.
- A community shows as "Group" in the conversation: run the Hub sync for the number; the community link is applied to existing conversations on the next sync.