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WhatsApp Hub: groups, communities, channels and status

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Conversa Labs

Conversa Labs

Last updated on Jun 27, 2026

Overview

The WhatsApp Hub brings together, in one place, the WhatsApp features that go beyond 1:1 conversations: groups, communities, broadcast channels and status. From a connected number, you manage these formats directly in the platform — useful for operations that use WhatsApp not only for support, but also for content distribution and relationship at scale.

The Hub is especially useful to create and organize groups with automatic rotation (launch cohorts), manage communities, publish to channels and follow status.

Prerequisites

  • A connected WhatsApp number (WhatsApp Web/QR, depending on the feature).
  • A role with permission to manage the inbox.
  • The WhatsApp Hub may depend on specific activation/permission — if it doesn't appear, talk to whoever runs the operation.
  • The limits and capabilities of each format follow WhatsApp's own rules (e.g. maximum group size).

Step by step

  1. Open the WhatsApp Hub area from the connected number.
  2. Choose the format you'll work with: Groups, Communities, Channels or Status.
  3. For groups: create/manage groups and, if you wish, use automatic distribution — a smart link directs new contacts to the open group and creates the next one when the current fills up.
  4. For communities: organize related groups under a single community.
  5. For channels: publish broadcast messages to subscribers.
  6. For status: publish and follow the number's status.

Settings & options

  • Rotating groups (launch cohorts): set the capacity and let the platform open a new group automatically when the current one hits the limit, always pointing the link to the group with open spots.
  • Communities: group related groups by topic, event or cohort.
  • Channels: ideal for one-to-many communication, with no individual replies in the same flow.
  • Media: text, images and other attachments supported in the applicable formats.

Use cases

  • Launches with multiple groups that fill quickly and need to rotate on their own.
  • Communities of customers, students or partners organized by topic.
  • Announcement and news channels for a large subscriber base.

Tips, limits & best practices

  • Anti-ban: creating many groups or adding many members quickly raises the risk of being blocked — go at a gradual pace.
  • Respect the member limits per group and other WhatsApp rules.
  • Use automatic distribution so you don't have to update links manually every time a group fills.

Troubleshooting

  • The link doesn't open the right group: confirm automatic distribution is active and there's a group with open spots.
  • I can't create groups: check the permission and the number's connection state.
  • Feature doesn't appear: the Hub (or a specific format) may not be enabled for your account.

See also