Overview
Social publishing is the outbound layer of the Growth Studio: beyond receiving DMs and comments into conversations, you can now publish content to social — feed posts, reels and stories — across multiple profiles, with scheduling, a content calendar, an approval flow and metrics sync back into reports.
It's a layer added over the existing channels (it doesn't create a new channel type). You connect the marketing account (Meta/TikTok), bind a profile that can publish, and create posts. Creatives generated in AI Studio can land here as a draft awaiting approval.
Prerequisites
- Opt-in module: it must be enabled for your account and managing it requires administrator permission.
- A marketing connection (OAuth) with the matching network and a profile enabled to publish (Facebook Page / Instagram business account / TikTok account).
- Publishing content to social requires platform scopes and app review (Meta/TikTok); the module is typically enabled once that external clearance is complete.
- Tokens are stored encrypted and never exposed.
Step by step
- In Growth → Social, connect the network via the marketing connection (OAuth).
- Bind a profile that will publish (feed/reels/stories per network).
- Create a post: write the caption, attach media and choose the type (feed, reel or story).
- Select one or more target profiles.
- Schedule it (set date/time) or send it for approval, per your flow.
- Once approved/scheduled, the post publishes automatically at the set time.
- Track the content calendar and the metrics in the Growth reports.
Settings & options
- Post types: feed, reel and story (vary by network).
- Post states: draft → scheduled → publishing → published | failed, with automatic retries on a temporary error.
- Approval: creatives (including AI Studio ones) can require approval before scheduling.
- Calendar: a consolidated view across all connected profiles.
- Metrics: each post's insights synced into the reports tab.
Use cases
- Plan a week of content across multiple profiles in a single calendar.
- Take an AI-generated creative from draft to published, passing through approval.
- Publish launch teasers in a coordinated way across networks.
- Measure post engagement alongside the rest of the funnel.
Tips, limits & best practices
- Each network has format, duration and publishing-rate rules — respect them.
- Use approval to keep brand consistency before a post goes live.
- Schedule ahead and review media (aspect ratio, size) before publishing.
- Reuse AI Studio creatives to speed up production.
Troubleshooting
- Publishing failed: check the connection (OAuth) and whether the token/profile still has permission.
- The post is stuck in "awaiting approval": ask an administrator to approve it.
- Metrics don't show: syncing can take some time after publishing.
- I can't connect the network: external clearance (app review/scopes) may still be pending.