## Overview

**Social publishing** is the outbound layer of the Growth Studio: beyond receiving DMs and comments
into conversations, you can now **publish** content to social — feed posts, reels and stories —
across **multiple profiles**, with **scheduling**, a **content calendar**, an **approval flow** and
**metrics sync** back into reports.

It's a layer added **over** the existing channels (it doesn't create a new channel type). You connect
the marketing account (Meta/TikTok), bind a profile that can publish, and create posts. Creatives
generated in **AI Studio** can land here as a draft awaiting approval.

## Prerequisites

- **Opt-in** module: it must be enabled for your account and managing it requires administrator
  permission.
- A **marketing connection** (OAuth) with the matching network and a profile enabled to publish
  (Facebook Page / Instagram business account / TikTok account).
- Publishing content to social requires platform scopes and app review (Meta/TikTok); the module is
  typically enabled once that external clearance is complete.
- Tokens are stored encrypted and never exposed.

## Step by step

1. In **Growth → Social**, connect the network via the marketing connection (OAuth).
2. Bind a **profile** that will publish (feed/reels/stories per network).
3. Create a **post**: write the caption, attach media and choose the type (feed, reel or story).
4. Select one or more **target profiles**.
5. **Schedule** it (set date/time) or send it for **approval**, per your flow.
6. Once approved/scheduled, the post publishes automatically at the set time.
7. Track the **content calendar** and the **metrics** in the Growth reports.

## Settings & options

- **Post types**: feed, reel and story (vary by network).
- **Post states**: draft → scheduled → publishing → published | failed, with automatic retries on a
  temporary error.
- **Approval**: creatives (including AI Studio ones) can require approval before scheduling.
- **Calendar**: a consolidated view across all connected profiles.
- **Metrics**: each post's insights synced into the reports tab.

## Use cases

- Plan a week of content across multiple profiles in a single calendar.
- Take an AI-generated creative from draft to published, passing through approval.
- Publish launch teasers in a coordinated way across networks.
- Measure post engagement alongside the rest of the funnel.

## Tips, limits & best practices

- Each network has format, duration and publishing-rate rules — respect them.
- Use approval to keep brand consistency before a post goes live.
- Schedule ahead and review media (aspect ratio, size) before publishing.
- Reuse AI Studio creatives to speed up production.

## Troubleshooting

- **Publishing failed**: check the connection (OAuth) and whether the token/profile still has permission.
- **The post is stuck in "awaiting approval"**: ask an administrator to approve it.
- **Metrics don't show**: syncing can take some time after publishing.
- **I can't connect the network**: external clearance (app review/scopes) may still be pending.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [AI Studio](/hc/ajuda/articles/growth-marketing-ai-studio-en)
- [Growth Social Automation](/hc/ajuda/articles/growth-marketing-growth-social-automation-en)
- [Ads, CTWA & leadgen](/hc/ajuda/articles/growth-marketing-ads-ctwa-leadgen-en)