Overview
Website campaigns (also called live campaigns) show a proactive message in your site's chat widget to a visitor who is browsing. Instead of waiting for the contact to open the chat, the platform starts the conversation when a rule is met — for example, when the person spends some time on a specific page.
It's the ideal way to offer help at the right moment: answer questions on a pricing page, recover a cart, or present a promotion to someone showing interest.
Prerequisites
- Access to the Campaigns module.
- An active website/widget inbox, with the widget installed on your site.
- A defined agent or bot to send the message.
Step by step
- Open Campaigns in the sidebar and select the website type (live campaigns).
- Click Create campaign.
- Fill in the title (an internal name so you can identify the campaign).
- Write the message that will appear in the widget.
- Select the inbox (the website widget where the message will be shown).
- Choose the sender (the agent or bot that signs the message).
- Define the trigger: the page URL where the campaign should fire and the time on page (in seconds) before showing the message.
- Adjust the preferences (enable the campaign, trigger only during business hours) and save.
Settings & options
- Title: internal identifier for the campaign.
- Message: the proactive text shown in the widget.
- Inbox: the website widget that will display the message.
- Sent by (sender): the agent or bot shown as the author.
- URL: the page on which the campaign is eligible to fire.
- Time on page (seconds): how long the visitor must stay before the trigger.
- Enable campaign: turn the campaign on or off without deleting it.
- Trigger only during business hours: avoids starting conversations off-hours.
Use cases
- Offer help on the pricing page after a few seconds of browsing.
- Present a coupon to someone visiting a product page.
- Invite a demo to people on the plans page.
- Reduce abandonment on checkout pages with a supportive message.
Tips, limits & best practices
- Use short, specific messages tailored to the page where they appear.
- Tune the time on page so you don't interrupt too early — give the visitor time to read.
- Enable business hours only if you don't have 24/7 coverage, to avoid unanswered conversations.
- Create different campaigns for different pages instead of a single generic message.
Troubleshooting
- The message doesn't appear: confirm the campaign is enabled, the URL matches the visited page, and the time on page has been reached.
- It shows off-hours: check the trigger only during business hours option and the hours configured on the inbox.
- The widget doesn't load: verify the site widget is installed correctly.