Growth & Marketing Studio
By Conversa Labs
By Conversa Labs
Page/Form Builder, AI Studio, social publishing, Ads/CTWA/leadgen, launches, launch groups, social automation and Collaboration Network.
Growth & Marketing Studio overview
Overview The Growth & Marketing Studio is the set of ConversaLabs modules focused on the front of the funnel: capturing leads, creating content, publishing to social, driving paid traffic and orchestrating launches — all connected to the same conversations, CRM, follow-ups and payments engine you already use for support. Instead of bolting together separate tools for landing pages, forms, post scheduling and ads, you run your marketing operation inside the platform itself. Every captured lead becomes a Contact, a Conversation, a CRM deal and/or a follow-up enrollment — with no manual integrations. The Studio brings together these modules: - Page & Form Builder — landing pages, funnels and forms hosted on your own domain. - AI Studio — generate pages, forms, ad creatives and copy with the Maestro AI. - Social publishing — schedule and approve posts on Instagram, TikTok and more. - Ads, CTWA & leadgen — attribute paid traffic and capture Meta lead ads. - Launches — orchestrate time-boxed campaigns (cart open/close). - Launch Groups — auto-distribute leads into WhatsApp groups by capacity. - Growth Social Automation — monitor and engage on social via a dedicated service. - Collaboration Network / Matrix — organic-engagement pods and affiliation. Prerequisites - An active ConversaLabs account and an administrator user to configure the modules. - Every Studio module is opt-in: it must be enabled for your account (feature flag) and usually requires administrator permission. Some depend on external integrations (Meta, TikTok, a custom domain) or an auxiliary service. - For best results, have the base modules already set up: Inboxes, CRM, Follow-ups and, when you charge, Payments. Step by step 1. Confirm with an administrator which Studio modules are enabled for your account. 2. Start with capture: build a landing page and a form in the Page & Form Builder. 3. Define where leads go (Conversation, CRM, Follow-up, Calendar or a Payments checkout). 4. Speed up content production with the AI Studio (it generates drafts for you to review and ship). 5. Distribute the content: schedule posts in social publishing and drive traffic with Ads/CTWA. 6. For dated campaigns, organize everything into a Launch and use Launch Groups for WhatsApp. 7. Track results in each module's funnel reports. Settings & options - Per-module enablement: each Studio item has its own flag and settings area. - Custom domain: pages and forms can be served on a default subdomain or a verified custom domain (with automatic TLS). - External connections: social publishing and Ads use marketing connections (OAuth) with tokens stored encrypted and never exposed. - Lead destinations: configure where each submission should flow (CRM, Follow-up, Calendar, etc.). Use cases - Build a full funnel: ad → landing page → form → WhatsApp conversation → checkout. - Produce creatives and copy with AI and publish them on a calendar with approval. - Run a launch with a cart-open date, a broadcast and a recovery cadence. - Scale acquisition through click-to-WhatsApp ads with end-to-end attribution. Tips, limits & best practices - Enable modules incrementally — start with capture (pages/forms) and nurturing. - Each social network has its own rules and limits; respect them to avoid blocks. - AI Studio always produces drafts: publishing stays a human action. - Keep lead destinations consistent so you don't duplicate contacts. Troubleshooting - I don't see a Studio module: it may not be enabled for your account or your role — talk to an administrator. - Leads don't appear in CRM/Follow-up: review the destination configured on the form. - Social publishing fails: check the connection (OAuth) and the network's limits/approvals. See also - Page & Form Builder - AI Studio - Social publishing - Ads, CTWA & leadgen - Launches
Page & Form Builder: landing pages and forms
Overview The Page & Form Builder is the front-of-funnel building module. With it you create sites (funnels) and pages (landing page, VSL, capture, thank-you, form page) in a visual block editor, pick a theme and publish — with the page served SEO-ready on a default subdomain or a verified custom domain. It also includes a form engine (classic and conversational, in one definition) that can be embedded in several ways. The key point: every submission creates/updates a Contact and can open a Conversation, enroll a follow-up cadence, push a CRM deal, book a Calendar slot or start a Payments checkout — reusing the modules you already run, with no manual webhooks. Prerequisites - Opt-in module: it must be enabled for your account (feature flag growth_page_builder) and managing it requires administrator permission. - To publish on a custom domain, access to the domain's DNS for verification. - For lead destinations, the matching modules configured (CRM, Follow-ups, Calendar, Payments) per the flow you want. Step by step 1. Open the Growth module and create a new Site/Funnel. 2. Add a Page and choose its type (landing, VSL, capture, thank-you or form page). 3. In the block editor, drag blocks onto the canvas and adjust text, images and buttons. 4. Pick a theme (colors and typography come from tokens — no hardcoded colors) and set the SEO (title, description, share image). 5. Create a form (classic or conversational) and define its fields. 6. Configure the submission destination (Contact + Conversation, CRM, Follow-up, Calendar or checkout). 7. Publish the page. For a custom domain, complete the DNS verification. 8. Track the funnel report (views → CTA → form start/steps/submit → checkout). Settings & options - Page types: landing, VSL, capture, thank-you and form page. - Versioned publishing: each publish freezes theme + SEO, so a live page doesn't change if the theme is edited later. Editing creates a new version. - Hosting: default subdomain or verified custom domain, with automatic TLS and caching. - Preview: drafts have a signed-link preview and are noindex. - Forms: classic and conversational in one definition, with conditional branching, and inline, popup, full-page or chat-widget embedding. - Anti-spam: protections such as honeypot, timing validation and an optional challenge. - A/B: page variants with a sticky cookie per visitor. Use cases - A capture landing page whose form automatically opens a WhatsApp conversation. - A VSL page with a CTA that enrolls the lead in a follow-up cadence. - A conversational form that pushes a CRM deal and books a meeting on the Calendar. - An offer page that starts a Payments checkout when the form is submitted. Tips, limits & best practices - Always use theme tokens (no hardcoded colors) to keep your branding consistent. - Set SEO and the share image before promoting the page. - Define a clear lead destination for each form to avoid duplicate contacts. - Test the page as a draft (signed link) before publishing. Troubleshooting - The page won't load on the custom domain: confirm that DNS verification is complete. - The submission doesn't become a Contact/deal: review the destination configured on the form. - The live page doesn't reflect my changes: remember publishing is versioned — publish again to create a new version. - I'm getting spam: enable the anti-spam protections available on the form. See also - Growth & Marketing Studio overview - AI Studio - Launches - Ads, CTWA & leadgen
AI Studio: content generation with AI
Overview The AI Studio brings the Maestro AI to the front of the funnel. You describe in natural language what you need — a landing page, a form, an ad creative, a copy variant or a whole funnel — and Maestro proposes a ready-to-review version, grounded in the Account Brain (brand voice, Catalog offers, winning creatives, prior conversions). The flow is always propose → confirm → execute: the AI generates, you review and adjust in the card, and on confirm the content is written as a draft in the Page & Form Builder. Publishing stays a human action — the AI never publishes on its own. Prerequisites - Opt-in module: it must be enabled for your account (feature flag growth_ai_studio). - The Page & Form Builder enabled, since generated drafts open there. - A configured Maestro Brain / Account Brain greatly improves quality (voice, offers, references). AI keys stay on the server — never in the browser. Step by step 1. On the Growth route, open the Studio chat panel (or use "Ask Studio" within a builder section). 2. Describe what you want (for example, "a VSL landing page for offer X"). 3. Maestro proposes the content in a card, with a preview. 4. Review and edit whatever you need right in the card. 5. Confirm: the content is saved as a draft in the Page & Form Builder. 6. Open the draft in the builder, make the final adjustments and publish via the normal flow. Settings & options - Proposal types: landing page, form, ad creative, copy variant and funnel. - Grounding (RAG): the Studio pulls context from the Account Brain (brand voice, offers, creatives, prior pages) to generate aligned content. - Studio panel: a dedicated chat on the Growth route, plus "Ask Studio" per section. - Generate→preview→edit→publish: the same cycle as Maestro's image/video generations. Use cases - Quickly generate a first landing-page draft and refine it in the builder. - Create copy variants to test headlines and CTAs. - Produce ad creatives aligned to your brand voice for social publishing and Ads. - Sketch a whole funnel (pages + form) from a description. Tips, limits & best practices - The richer the Account Brain, the better the proposals — feed it with good materials. - Treat every AI output as a draft: review data, offers and claims before publishing. - Iterate with specific instructions (audience, offer, tone) rather than generic requests. - Publishing is always human and goes through the builder's admin flow. Troubleshooting - I don't see the Studio panel: confirm the module is enabled and that you have the builder. - Proposals come out generic: enrich the Account Brain and describe the request in more detail. - I confirmed but can't find the content: it was saved as a draft — open the Page & Form Builder to locate and publish it. See also - Growth & Marketing Studio overview - Page & Form Builder - Social publishing - Launches
Social publishing: scheduling and approval of posts
Overview Social publishing is the outbound layer of the Growth Studio: beyond receiving DMs and comments into conversations, you can now publish content to social — feed posts, reels and stories — across multiple profiles, with scheduling, a content calendar, an approval flow and metrics sync back into reports. It's a layer added over the existing channels (it doesn't create a new channel type). You connect the marketing account (Meta/TikTok), bind a profile that can publish, and create posts. Creatives generated in AI Studio can land here as a draft awaiting approval. Prerequisites - Opt-in module: it must be enabled for your account and managing it requires administrator permission. - A marketing connection (OAuth) with the matching network and a profile enabled to publish (Facebook Page / Instagram business account / TikTok account). - Publishing content to social requires platform scopes and app review (Meta/TikTok); the module is typically enabled once that external clearance is complete. - Tokens are stored encrypted and never exposed. Step by step 1. In Growth → Social, connect the network via the marketing connection (OAuth). 2. Bind a profile that will publish (feed/reels/stories per network). 3. Create a post: write the caption, attach media and choose the type (feed, reel or story). 4. Select one or more target profiles. 5. Schedule it (set date/time) or send it for approval, per your flow. 6. Once approved/scheduled, the post publishes automatically at the set time. 7. Track the content calendar and the metrics in the Growth reports. Settings & options - Post types: feed, reel and story (vary by network). - Post states: draft → scheduled → publishing → published | failed, with automatic retries on a temporary error. - Approval: creatives (including AI Studio ones) can require approval before scheduling. - Calendar: a consolidated view across all connected profiles. - Metrics: each post's insights synced into the reports tab. Use cases - Plan a week of content across multiple profiles in a single calendar. - Take an AI-generated creative from draft to published, passing through approval. - Publish launch teasers in a coordinated way across networks. - Measure post engagement alongside the rest of the funnel. Tips, limits & best practices - Each network has format, duration and publishing-rate rules — respect them. - Use approval to keep brand consistency before a post goes live. - Schedule ahead and review media (aspect ratio, size) before publishing. - Reuse AI Studio creatives to speed up production. Troubleshooting - Publishing failed: check the connection (OAuth) and whether the token/profile still has permission. - The post is stuck in "awaiting approval": ask an administrator to approve it. - Metrics don't show: syncing can take some time after publishing. - I can't connect the network: external clearance (app review/scopes) may still be pending. See also - Growth & Marketing Studio overview - AI Studio - Growth Social Automation - Ads, CTWA & leadgen
Ads, CTWA & leadgen with attribution
Overview The Ads module connects Meta paid traffic to your conversations operation. It covers two main paths: - CTWA (Click-to-WhatsApp) — when someone clicks an ad that opens WhatsApp, the conversation arrives with the ad referral (its source). The platform uses that data to attribute the conversation to the campaign, with nothing to wire by hand. - Lead Ads (leadgen) — leads submitted through Meta ad forms are ingested and become Contacts, and can enter follow-up cadences and the CRM. With this, you know which ad each conversation/lead came from and measure the funnel end to end. Prerequisites - Opt-in module: it must be enabled for your account (feature flag growth_ads) and managing it requires administrator permission. - For CTWA: a WhatsApp channel already receiving conversations (the ad referral arrives with the conversation). - For leadgen: the Meta integration configured to receive ad-form events (Lead Ads). Step by step 1. Enable the Ads module in Growth and confirm administrator permissions. 2. CTWA: run click-to-WhatsApp ads normally on Meta. When a conversation originating from an ad arrives, the platform records the attribution automatically. 3. Leadgen: connect the ad forms (Lead Ads) so leads are ingested. 4. Verify that leads/conversations are becoming Contacts and, if desired, entering CRM and Follow-ups. 5. Track attribution and campaign performance in reports. Settings & options - CTWA attribution: reads the ad referral that comes with the conversation to link it to the campaign. - Leadgen ingestion: receives leads from ad forms and turns them into Contacts. - Destinations: attributed leads/conversations can feed the CRM and follow-up cadences. - Conversions: the conversion event can be propagated back to Meta when the conversions integration is configured. Use cases - Know exactly which campaign generated each WhatsApp conversation. - Capture Lead Ads leads and automatically start a recovery cadence. - Measure the ad → conversation → deal → sale path in one funnel. - Compare campaign performance to reallocate budget. Tips, limits & best practices - Keep WhatsApp and the Meta integration healthy so you don't lose attribution. - Combine CTWA with Follow-ups to respond fast and lift conversion. - Use launches to coordinate dated campaigns. - Respect the platforms' ad and data policies. Troubleshooting - The conversation wasn't attributed: confirm the ad is click-to-WhatsApp and that the referral arrived with the conversation. - Ad leads don't show up: review the leadgen ingestion setup with Meta. - I don't see the module: it may not be enabled for your account or your role. See also - Growth & Marketing Studio overview - Social publishing - Launches - Launch Groups
Launches
Overview A Launch is a dated campaign that sequences several resources you already have in the platform. Instead of triggering each module by hand, you create a Launch, define a timeline of phases (for example, pre-launch → cart open → cart close) and, in each phase, reference existing resources to be fired at the right time. The Launch is an orchestrator: it doesn't duplicate functionality — it just calls the services of the modules that own each resource (Builder pages/forms, social-publishing posts, Ads campaigns, WhatsApp Hub broadcasts, Follow-up cadences and Calendar events). So at the scheduled time, "open the cart" can publish pages, fire a broadcast, start a cadence and open an event — all at once. Prerequisites - Opt-in module: it must be enabled for your account (feature flag growth_launches) and managing it requires administrator permission. - The resources you'll reference must already exist and their modules be enabled (pages/forms, posts, Ads campaigns, broadcasts, cadences, Calendar event type). - When a referenced module isn't enabled, that phase is unavailable in the setup. Step by step 1. In Growth → Launches, create a new Launch. 2. Define the timeline phases (pre-launch, cart open and cart close). 3. In each phase, reference the existing resources: pages, forms, posts, ads, broadcasts, follow-up cadences and the Calendar event type. 4. Set the time each phase runs. 5. Publish the Launch (the published version freezes the timeline). 6. Schedule it: at each phase's time, the actions fire automatically. 7. Track the status board (phases pending/running/done, with per-action result). Settings & options - Phased timeline: each phase groups actions with its own time. - References by id: a phase points to existing resources — nothing is copied into the Launch. - Pinned version: publishes are versioned and immutable; editing creates a new version. - Live board: the status of phases and actions updates in real time. - AI seeding: you can seed a Launch draft from AI Studio (funnel proposal). Use cases - A launch with warm-up (posts + a capture page) and a coordinated cart open. - Fire a WhatsApp broadcast + a follow-up cadence at the exact moment of opening. - Open an event (webinar/cart) on the Calendar alongside publishing the sales pages. - Close the cart with a final sequence of reminders. Tips, limits & best practices - Prepare and test each resource (pages, broadcasts, cadences) before referencing it in the Launch. - If a referenced resource is archived/removed, the phase is skipped with a warning — review before the date. - Use the status board to confirm each phase ran as expected. - Combine with Launch Groups to distribute registrants into WhatsApp groups. Troubleshooting - A phase didn't fire a resource: check that the resource still exists and its owning module is enabled. - I can't add an action to the phase: the matching module may be disabled. - I edited the published Launch and nothing changed live: versions are immutable — publish again to create a new version. See also - Growth & Marketing Studio overview - Launch Groups - Page & Form Builder - Ads, CTWA & leadgen
Launch Groups: WhatsApp group distribution
Overview Launch Groups solve a classic problem for anyone gathering an audience in WhatsApp groups for a launch: the group fills up and the invite link "dies". With this module you create a distribution with a single smart link. Whoever clicks is routed to the currently open group; when that group reaches the defined capacity, the platform creates/opens the next batch automatically and starts routing new leads to it. It's a capacity-based rotation engine: you promote a single link and the system keeps a destination with room available, with no need to swap the link by hand every time a group fills. Prerequisites - Opt-in module: it must be enabled for your account (feature flag launch_group_distribution) and managing it requires administrator permission. - A working WhatsApp channel for the distribution's groups. - The distribution stays inert until an administrator creates and activates a batch — nothing happens by default. Step by step 1. In Growth → Launch Groups, create a new distribution. 2. Set the capacity per group (up to the limit WhatsApp supports). 3. Point to the initial group/batch that will receive the first leads. 4. Activate the distribution and copy the generated smart link. 5. Promote that single link (ads, capture page, posts, etc.). 6. As groups fill, the system opens the next batch and redirects automatically. 7. Track batch status (how many groups, occupancy and which one is open). Settings & options - Per-batch capacity: defines when a batch is considered full and rotation advances. - Smart link: a single public address that always leads to a group with room. - Automatic rotation: creates/opens the next batch when the current one reaches capacity. - State: the distribution only works when created and activated by an administrator. Use cases - Launch warm-up gathering thousands of people into groups without swapping the link. - Batch-based communities, keeping each group within a manageable size. - Combine with Launches to fill the groups during the pre-launch phase. - Use the same link in click-to-WhatsApp ads and on the capture page. Tips, limits & best practices - Respect WhatsApp's member limit when setting batch capacity. - Watch the join rate to avoid triggering WhatsApp anti-spam blocks. - Always promote the smart link — never the direct link of a specific group. - Monitor occupancy to ensure there's always a batch with room. Troubleshooting - The link doesn't route to a group: check that the distribution is active and has an open batch. - New leads don't enter a new batch: confirm the capacity and that rotation is enabled. - I don't see the module: it may not be enabled for your account or your role. See also - Growth & Marketing Studio overview - Launches - Ads, CTWA & leadgen - Page & Form Builder
Growth Social Automation: social monitoring and engagement
Overview Growth Social Automation is the native monitoring and engagement engine for social networks (Instagram, TikTok and YouTube). Unlike social publishing (which sends posts), this module observes and interacts: it follows profiles, content and interactions, and can perform engagement actions (like/comment/reply), funneling results into prospects, Contacts and follow-up cadences. To reach capabilities the official APIs don't cover, the module runs over a dedicated auxiliary service (a social-automation "gateway") — an operational component that the team administering the platform connects. You use the features inside the dashboard; running the service is the administrator/operator's responsibility. Prerequisites - Opt-in module: it must be enabled for your account (feature flag growth_social_automation) and managing it requires administrator permission. - The auxiliary service (social-automation gateway) connected by the operator. - A connected social account/profile for monitoring and engagement. - The module stays inert until an operator connects a social account. Step by step 1. Confirm with the administrator that the module and the auxiliary service are available. 2. In Growth → Social Automation, connect the social account/profile to monitor. 3. Define what to monitor (profiles, content, keywords) and which engagement actions to allow. 4. Configure the destination for relevant interactions (prospect → Contact → follow-up). 5. Track prospects and results in the module's reports/statistics. Settings & options - Monitoring: following profiles and content on the supported networks. - Engagement: actions such as like, comment and reply, per the rules you define. - Funnel to Contacts: relevant interactions can become prospects and Contacts. - Auxiliary service: the automation gateway is an operational component managed by the operator. Use cases - Identify and engage potential customers who interact with certain content. - Turn social interactions into Contacts and start a follow-up cadence. - Monitor strategic profiles and topics for the marketing operation. - Complement social publishing with an active engagement layer. Tips, limits & best practices - Respect each network's terms and limits to avoid blocks. - Use moderate engagement rates — aggressive automation raises the risk of blocks. - Keep the Contact destination consistent so you don't duplicate records. - Combine with AI Studio and social publishing for a complete operation. Troubleshooting - Actions don't run: check that the auxiliary service is connected and the social account active. - I don't see prospects: review the monitoring criteria and the configured destination. - The social account dropped: reconnect the profile and check the network's limits/policies. - I don't see the module: it may not be enabled for your account or your role. See also - Growth & Marketing Studio overview - Social publishing - Collaboration Network / Matrix - AI Studio
Collaboration Network / Matrix: engagement pods and affiliation
Overview The Collaboration Network (the Matrix) is a layer of collaborative organic engagement and affiliation built on top of the social-automation engine. The idea is simple: instead of a single profile trying to grow alone, collaborators combine efforts — they engage with each other's content (mutual-boost pods) or with a specific target (boost-target), accumulating points for participation. The operation gets a dashboard to manage collaborators, pods and rules; each external collaborator accesses their own portal (via link) or a widget to see tasks and their performance. All of this plugs into the front of the funnel to amplify the organic reach of your campaigns. Prerequisites - Opt-in module: it must be enabled for your account (feature flag social_collaboration) and managing it requires administrator permission. - The Growth Social Automation engine available (the Matrix is built on top of it). - Collaborators connecting their social profiles to take part in pods/targets. Step by step 1. In Growth → Collaboration Network, enable the Matrix and open the management dashboard. 2. Invite collaborators (they access a portal via link/magic-link or a widget). 3. Create a pod (mutual boosting among members) or a boost-target (a target to amplify). 4. Define the participation rules and the points counted per action. 5. Collaborators receive engagement tasks and record their participation. 6. Track the points leaderboard and the network's performance in the dashboard. Settings & options - Mutual-boost pods: members engage with each other's content. - Boost-target: the network concentrates engagement on a specific target. - Scoring: a points ledger per participation, the basis for rankings and rewards. - Collaborator portal: external access via link/magic-link, plus a widget. - Operator dashboard: managing collaborators, pods, rules and tracking. Use cases - Boost the organic reach of a launch with a pod of collaborators. - Concentrate engagement on a key piece of content (boost-target) over a period. - Structure an affiliation/collaboration program with scoring and recognition. - Complement paid traffic (Ads) with coordinated organic amplification. Tips, limits & best practices - Respect the social networks' terms — engagement must be authentic and within the rules. - Set clear scoring rules to keep the network fair and engaged. - Start with a small pod and expand as the operation matures. - Combine with AI Studio and social publishing to supply the network with content. Troubleshooting - The collaborator can't access the portal: resend the link/magic-link and confirm the invite. - Actions don't score: review the scoring rules and whether the profile is connected. - The network isn't engaging: check that the Social Automation engine is active and pods are configured. - I don't see the module: it may not be enabled for your account or your role. See also - Growth & Marketing Studio overview - Growth Social Automation - Social publishing - Launches