Overview
The Growth & Marketing Studio is the set of Conversa Labs modules focused on the front of the funnel: publishing content to social, driving paid traffic and capturing Meta leads, distributing audiences into WhatsApp groups and growing organically — all connected to the same conversations, CRM, follow-ups and payments engine you already use for support.
Instead of bolting together separate tools for post scheduling, ads and engagement, you run your marketing operation inside the platform itself. Every captured lead becomes a Contact, a Conversation, a CRM deal and/or a follow-up enrollment — with no manual integrations.
The Studio brings together these modules:
- Social publishing — schedule and approve posts on Instagram, TikTok and more.
- Ads, CTWA & leadgen — attribute paid traffic and capture Meta leads (messaging-conversation ads — WhatsApp, Messenger and/or Instagram — and lead forms).
- Launch Groups — auto-distribute leads into WhatsApp groups by capacity.
- Growth Social Automation — monitor and engage on social via a dedicated service.
- Collaboration Network / Matrix — organic-engagement pods and affiliation.
Prerequisites
- An active Conversa Labs account and an administrator user to configure the modules.
- Every Studio module is opt-in: it must be enabled for your account (feature flag) and usually requires administrator permission. Some depend on external integrations (Meta, TikTok) or an auxiliary service.
- For best results, have the base modules already set up: Inboxes, CRM, Follow-ups and, when you charge, Payments.
Step by step
- Confirm with an administrator which Studio modules are enabled for your account.
- Capture leads with Meta Ads, CTWA & leadgen (messaging-conversation ads — WhatsApp, Messenger and/or Instagram — and lead forms).
- Define where leads go (Conversation, CRM, Follow-up, Calendar or a Payments checkout).
- Produce and distribute content: schedule posts in social publishing with approval.
- Distribute audiences into WhatsApp groups with Launch Groups.
- Extend organic reach with Growth Social Automation and the Collaboration Network / Matrix.
- Track results in each module's funnel reports.
Settings & options
- Per-module enablement: each Studio item has its own flag and settings area.
- External connections: social publishing, Ads and automations use marketing connections (OAuth) with tokens stored encrypted and never exposed.
- Lead destinations: configure where each captured lead should flow (CRM, Follow-up, Calendar, etc.).
- Auxiliary service: social automation uses a dedicated service connected to your account.
Use cases
- Scale acquisition through click-to-WhatsApp ads with end-to-end attribution.
- Keep a social posting calendar with approval before publishing.
- Distribute a large audience across multiple WhatsApp groups automatically (Launch Groups).
- Grow organic reach with engagement pods and affiliation.
Tips, limits & best practices
- Enable modules incrementally — start with capture (Ads/CTWA) and social publishing.
- Each social network has its own rules and limits; respect them to avoid blocks.
- In WhatsApp groups, respect sending limits to avoid blocks (anti-ban).
- Keep lead destinations consistent so you don't duplicate contacts.
Troubleshooting
- I don't see a Studio module: it may not be enabled for your account or your role — talk to an administrator.
- Leads don't appear in CRM/Follow-up: review the destination configured on the ad/leadgen.
- Social publishing fails: check the connection (OAuth) and the network's limits/approvals.