Overview
The Growth & Marketing Studio is the set of ConversaLabs modules focused on the front of the funnel: capturing leads, creating content, publishing to social, driving paid traffic and orchestrating launches — all connected to the same conversations, CRM, follow-ups and payments engine you already use for support.
Instead of bolting together separate tools for landing pages, forms, post scheduling and ads, you run your marketing operation inside the platform itself. Every captured lead becomes a Contact, a Conversation, a CRM deal and/or a follow-up enrollment — with no manual integrations.
The Studio brings together these modules:
- Page & Form Builder — landing pages, funnels and forms hosted on your own domain.
- AI Studio — generate pages, forms, ad creatives and copy with the Maestro AI.
- Social publishing — schedule and approve posts on Instagram, TikTok and more.
- Ads, CTWA & leadgen — attribute paid traffic and capture Meta lead ads.
- Launches — orchestrate time-boxed campaigns (cart open/close).
- Launch Groups — auto-distribute leads into WhatsApp groups by capacity.
- Growth Social Automation — monitor and engage on social via a dedicated service.
- Collaboration Network / Matrix — organic-engagement pods and affiliation.
Prerequisites
- An active ConversaLabs account and an administrator user to configure the modules.
- Every Studio module is opt-in: it must be enabled for your account (feature flag) and usually requires administrator permission. Some depend on external integrations (Meta, TikTok, a custom domain) or an auxiliary service.
- For best results, have the base modules already set up: Inboxes, CRM, Follow-ups and, when you charge, Payments.
Step by step
- Confirm with an administrator which Studio modules are enabled for your account.
- Start with capture: build a landing page and a form in the Page & Form Builder.
- Define where leads go (Conversation, CRM, Follow-up, Calendar or a Payments checkout).
- Speed up content production with the AI Studio (it generates drafts for you to review and ship).
- Distribute the content: schedule posts in social publishing and drive traffic with Ads/CTWA.
- For dated campaigns, organize everything into a Launch and use Launch Groups for WhatsApp.
- Track results in each module's funnel reports.
Settings & options
- Per-module enablement: each Studio item has its own flag and settings area.
- Custom domain: pages and forms can be served on a default subdomain or a verified custom domain (with automatic TLS).
- External connections: social publishing and Ads use marketing connections (OAuth) with tokens stored encrypted and never exposed.
- Lead destinations: configure where each submission should flow (CRM, Follow-up, Calendar, etc.).
Use cases
- Build a full funnel: ad → landing page → form → WhatsApp conversation → checkout.
- Produce creatives and copy with AI and publish them on a calendar with approval.
- Run a launch with a cart-open date, a broadcast and a recovery cadence.
- Scale acquisition through click-to-WhatsApp ads with end-to-end attribution.
Tips, limits & best practices
- Enable modules incrementally — start with capture (pages/forms) and nurturing.
- Each social network has its own rules and limits; respect them to avoid blocks.
- AI Studio always produces drafts: publishing stays a human action.
- Keep lead destinations consistent so you don't duplicate contacts.
Troubleshooting
- I don't see a Studio module: it may not be enabled for your account or your role — talk to an administrator.
- Leads don't appear in CRM/Follow-up: review the destination configured on the form.
- Social publishing fails: check the connection (OAuth) and the network's limits/approvals.