Overview
WhatsApp enforces limits and policies to fight spam. Respecting sending pace, list quality and content greatly reduces the risk of the number being banned.
Prerequisites
- A connected WhatsApp number.
Step by step
- Warm up new numbers: start with low volume and increase gradually.
- Send to people who opted in; avoid purchased lists.
- Personalize messages; avoid the exact same text in bulk.
- Control the pace of sends; avoid sudden spikes.
- Monitor replies and blocks; reduce volume if there are risk signs.
Settings & options
- Send control: the platform helps moderate the outbound pace per inbox.
- Campaigns: use approved templates and variables to personalize.
Use cases
- Run a WhatsApp campaign without harming the number's health.
- Keep consistent follow-ups without abusive bursts.
Tips, limits & best practices
- Prefer quality over volume: engaged lists convert more and risk less.
- Offer an easy opt-out and respect those who ask not to receive.
- For WhatsApp Cloud, follow Meta's approved categories and templates.
Troubleshooting
- Number blocked/temporarily banned: reduce volume, review the list and content, and wait.
- Many complaints/blocks: revisit targeting and frequency.