Overview
Growth Social Automation is the native monitoring and engagement engine for social networks (Instagram, TikTok and YouTube). Unlike social publishing (which sends posts), this module observes and interacts: it follows profiles, content and interactions, and can perform engagement actions (like/comment/reply), funneling results into prospects, Contacts and follow-up cadences.
To reach capabilities the official APIs don't cover, the module runs over a dedicated auxiliary service (a social-automation "gateway") — an operational component that the team administering the platform connects. You use the features inside the dashboard; running the service is the administrator/operator's responsibility.
Prerequisites
- Opt-in module: it must be enabled for your account (feature flag
growth_social_automation) and managing it requires administrator permission. - The auxiliary service (social-automation gateway) connected by the operator.
- A connected social account/profile for monitoring and engagement.
- The module stays inert until an operator connects a social account.
Step by step
- Confirm with the administrator that the module and the auxiliary service are available.
- In Growth → Social Automation, connect the social account/profile to monitor.
- Define what to monitor (profiles, content, keywords) and which engagement actions to allow.
- Configure the destination for relevant interactions (prospect → Contact → follow-up).
- Track prospects and results in the module's reports/statistics.
Settings & options
- Monitoring: following profiles and content on the supported networks.
- Engagement: actions such as like, comment and reply, per the rules you define.
- Funnel to Contacts: relevant interactions can become prospects and Contacts.
- Auxiliary service: the automation gateway is an operational component managed by the operator.
Use cases
- Identify and engage potential customers who interact with certain content.
- Turn social interactions into Contacts and start a follow-up cadence.
- Monitor strategic profiles and topics for the marketing operation.
- Complement social publishing with an active engagement layer.
Tips, limits & best practices
- Respect each network's terms and limits to avoid blocks.
- Use moderate engagement rates — aggressive automation raises the risk of blocks.
- Keep the Contact destination consistent so you don't duplicate records.
- Combine with AI Studio and social publishing for a complete operation.
Troubleshooting
- Actions don't run: check that the auxiliary service is connected and the social account active.
- I don't see prospects: review the monitoring criteria and the configured destination.
- The social account dropped: reconnect the profile and check the network's limits/policies.
- I don't see the module: it may not be enabled for your account or your role.