## Overview

**Growth Social Automation** is the native **monitoring and engagement** engine for social networks
(Instagram, TikTok and YouTube). Unlike social publishing (which sends posts), this module observes
and interacts: it follows profiles, content and interactions, and can perform engagement actions
(like/comment/reply), funneling results into **prospects**, **Contacts** and **follow-up cadences**.

To reach capabilities the official APIs don't cover, the module runs over a **dedicated auxiliary
service** (a social-automation "gateway") — an operational component that the team administering the
platform connects. You use the features inside the dashboard; running the service is the
administrator/operator's responsibility.

## Prerequisites

- **Opt-in** module: it must be enabled for your account (feature flag `growth_social_automation`)
  and managing it requires administrator permission.
- The **auxiliary service** (social-automation gateway) connected by the operator.
- A connected social account/profile for monitoring and engagement.
- The module stays inert until an operator connects a social account.

## Step by step

1. Confirm with the administrator that the module and the auxiliary service are available.
2. In **Growth → Social Automation**, connect the social account/profile to monitor.
3. Define what to monitor (profiles, content, keywords) and which engagement actions to allow.
4. Configure the **destination** for relevant interactions (prospect → Contact → follow-up).
5. Track prospects and results in the module's reports/statistics.

## Settings & options

- **Monitoring**: following profiles and content on the supported networks.
- **Engagement**: actions such as like, comment and reply, per the rules you define.
- **Funnel to Contacts**: relevant interactions can become prospects and Contacts.
- **Auxiliary service**: the automation gateway is an operational component managed by the operator.

## Use cases

- Identify and engage potential customers who interact with certain content.
- Turn social interactions into Contacts and start a follow-up cadence.
- Monitor strategic profiles and topics for the marketing operation.
- Complement social publishing with an active engagement layer.

## Tips, limits & best practices

- Respect each network's terms and limits to avoid blocks.
- Use moderate engagement rates — aggressive automation raises the risk of blocks.
- Keep the Contact destination consistent so you don't duplicate records.
- Combine with **AI Studio** and **social publishing** for a complete operation.

## Troubleshooting

- **Actions don't run**: check that the auxiliary service is connected and the social account active.
- **I don't see prospects**: review the monitoring criteria and the configured destination.
- **The social account dropped**: reconnect the profile and check the network's limits/policies.
- **I don't see the module**: it may not be enabled for your account or your role.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [Social publishing](/hc/ajuda/articles/growth-marketing-social-publishing-en)
- [Collaboration Network / Matrix](/hc/ajuda/articles/growth-marketing-rede-de-colaboracao-matriz-en)
- [AI Studio](/hc/ajuda/articles/growth-marketing-ai-studio-en)