Overview
Launch Groups solve a classic problem for anyone gathering an audience in WhatsApp groups for a launch: the group fills up and the invite link "dies". With this module you create a distribution with a single smart link. Whoever clicks is routed to the currently open group; when that group reaches the defined capacity, the platform creates/opens the next batch automatically and starts routing new leads to it.
It's a capacity-based rotation engine: you promote a single link and the system keeps a destination with room available, with no need to swap the link by hand every time a group fills.
Prerequisites
- Opt-in module: it must be enabled for your account (feature flag
launch_group_distribution) and managing it requires administrator permission. - A working WhatsApp channel for the distribution's groups.
- The distribution stays inert until an administrator creates and activates a batch — nothing happens by default.
Step by step
- In Growth → Launch Groups, create a new distribution.
- Set the capacity per group (up to the limit WhatsApp supports).
- Point to the initial group/batch that will receive the first leads.
- Activate the distribution and copy the generated smart link.
- Promote that single link (ads, capture page, posts, etc.).
- As groups fill, the system opens the next batch and redirects automatically.
- Track batch status (how many groups, occupancy and which one is open).
Settings & options
- Per-batch capacity: defines when a batch is considered full and rotation advances.
- Smart link: a single public address that always leads to a group with room.
- Automatic rotation: creates/opens the next batch when the current one reaches capacity.
- State: the distribution only works when created and activated by an administrator.
Use cases
- Launch warm-up gathering thousands of people into groups without swapping the link.
- Batch-based communities, keeping each group within a manageable size.
- Combine with Launches to fill the groups during the pre-launch phase.
- Use the same link in click-to-WhatsApp ads and on the capture page.
Tips, limits & best practices
- Respect WhatsApp's member limit when setting batch capacity.
- Watch the join rate to avoid triggering WhatsApp anti-spam blocks.
- Always promote the smart link — never the direct link of a specific group.
- Monitor occupancy to ensure there's always a batch with room.
Troubleshooting
- The link doesn't route to a group: check that the distribution is active and has an open batch.
- New leads don't enter a new batch: confirm the capacity and that rotation is enabled.
- I don't see the module: it may not be enabled for your account or your role.