## Overview

**Launch Groups** solve a classic problem for anyone gathering an audience in WhatsApp groups for a
launch: the group fills up and the invite link "dies". With this module you create a **distribution**
with a single **smart link**. Whoever clicks is routed to the currently **open group**; when that
group reaches the defined **capacity**, the platform **creates/opens the next batch** automatically
and starts routing new leads to it.

It's a **capacity-based rotation** engine: you promote **a single link** and the system keeps a
destination with room available, with no need to swap the link by hand every time a group fills.

## Prerequisites

- **Opt-in** module: it must be enabled for your account (feature flag `launch_group_distribution`)
  and managing it requires administrator permission.
- A working WhatsApp channel for the distribution's groups.
- The distribution stays inert until an administrator **creates and activates** a batch — nothing
  happens by default.

## Step by step

1. In **Growth → Launch Groups**, create a new **distribution**.
2. Set the **capacity** per group (up to the limit WhatsApp supports).
3. Point to the **initial group/batch** that will receive the first leads.
4. **Activate** the distribution and copy the generated **smart link**.
5. Promote that single link (ads, capture page, posts, etc.).
6. As groups fill, the system **opens the next batch** and redirects automatically.
7. Track batch status (how many groups, occupancy and which one is open).

## Settings & options

- **Per-batch capacity**: defines when a batch is considered full and rotation advances.
- **Smart link**: a single public address that always leads to a group with room.
- **Automatic rotation**: creates/opens the next batch when the current one reaches capacity.
- **State**: the distribution only works when created and activated by an administrator.

## Use cases

- Launch warm-up gathering thousands of people into groups without swapping the link.
- Batch-based communities, keeping each group within a manageable size.
- Combine with **Launches** to fill the groups during the pre-launch phase.
- Use the same link in click-to-WhatsApp ads and on the capture page.

## Tips, limits & best practices

- Respect WhatsApp's member limit when setting batch capacity.
- Watch the join rate to avoid triggering WhatsApp anti-spam blocks.
- Always promote the smart link — never the direct link of a specific group.
- Monitor occupancy to ensure there's always a batch with room.

## Troubleshooting

- **The link doesn't route to a group**: check that the distribution is active and has an open batch.
- **New leads don't enter a new batch**: confirm the capacity and that rotation is enabled.
- **I don't see the module**: it may not be enabled for your account or your role.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [Launches](/hc/ajuda/articles/growth-marketing-lancamentos-en)
- [Ads, CTWA & leadgen](/hc/ajuda/articles/growth-marketing-ads-ctwa-leadgen-en)
- [Page & Form Builder](/hc/ajuda/articles/growth-marketing-page-form-builder-en)