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Website channel with live chat widget

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Conversa Labs

Conversa Labs

Last updated on Jun 27, 2026

Overview

The Website channel adds a live chat widget to your site: a conversation bubble in the corner of the screen where visitors talk to your team in real time. Conversations arrive in the inbox like any other channel, with per-contact history, assignment and automations.

You install the widget by pasting a small script into your site, and you customize colors, texts and behavior right in the platform.

Prerequisites

  • An administrator role to create the website inbox.
  • Access to edit your site's HTML (or a tag manager) to paste the widget script.
  • A site published on an accessible domain.

Step by step

  1. In Settings → Inboxes, create a new inbox and choose Website.
  2. Enter the site name and domain and set the welcome greeting.
  3. Finish creation — the platform generates a code snippet (script) for the widget.
  4. Copy the script and paste it into your site's HTML, before the closing </body> tag, on every page where the chat should appear.
  5. Publish the site and open it in a browser: the chat bubble should appear.
  6. Send a test message through the widget and check that it arrives in the inbox.

Settings & options

  • Appearance: primary color, bubble position, avatar and greeting texts.
  • Availability: different messages for when the team is online or offline.
  • Pre-chat: optional form to collect name, email and other information before starting the conversation.
  • Visitor features: the widget can show quick replies, Help Center articles and allow attachments, depending on the setup.

Use cases

  • Answer visitor questions on product and checkout pages in real time.
  • Capture leads through the pre-chat form and turn them into CRM contacts.
  • Reduce abandonment by offering help at the right moment of the visit.

Tips, limits & best practices

  • Install the script on all relevant pages so you don't miss conversations.
  • Set clear offline messages stating when the team is back.
  • Keep the greeting short and to the point; invite the visitor to say how you can help.

Troubleshooting

  • The widget doesn't appear: confirm the script was pasted correctly and the configured domain matches the site's.
  • Messages don't arrive: check that the inbox is active and has agents assigned.
  • Appears on the wrong page: adjust which pages load the script.

See also