Overview
A Launch is a dated campaign that sequences several resources you already have in the platform. Instead of triggering each module by hand, you create a Launch, define a timeline of phases (for example, pre-launch → cart open → cart close) and, in each phase, reference existing resources to be fired at the right time.
The Launch is an orchestrator: it doesn't duplicate functionality — it just calls the services of the modules that own each resource (Builder pages/forms, social-publishing posts, Ads campaigns, WhatsApp Hub broadcasts, Follow-up cadences and Calendar events). So at the scheduled time, "open the cart" can publish pages, fire a broadcast, start a cadence and open an event — all at once.
Prerequisites
- Opt-in module: it must be enabled for your account (feature flag
growth_launches) and managing it requires administrator permission. - The resources you'll reference must already exist and their modules be enabled (pages/forms, posts, Ads campaigns, broadcasts, cadences, Calendar event type).
- When a referenced module isn't enabled, that phase is unavailable in the setup.
Step by step
- In Growth → Launches, create a new Launch.
- Define the timeline phases (pre-launch, cart open and cart close).
- In each phase, reference the existing resources: pages, forms, posts, ads, broadcasts, follow-up cadences and the Calendar event type.
- Set the time each phase runs.
- Publish the Launch (the published version freezes the timeline).
- Schedule it: at each phase's time, the actions fire automatically.
- Track the status board (phases pending/running/done, with per-action result).
Settings & options
- Phased timeline: each phase groups actions with its own time.
- References by id: a phase points to existing resources — nothing is copied into the Launch.
- Pinned version: publishes are versioned and immutable; editing creates a new version.
- Live board: the status of phases and actions updates in real time.
- AI seeding: you can seed a Launch draft from AI Studio (funnel proposal).
Use cases
- A launch with warm-up (posts + a capture page) and a coordinated cart open.
- Fire a WhatsApp broadcast + a follow-up cadence at the exact moment of opening.
- Open an event (webinar/cart) on the Calendar alongside publishing the sales pages.
- Close the cart with a final sequence of reminders.
Tips, limits & best practices
- Prepare and test each resource (pages, broadcasts, cadences) before referencing it in the Launch.
- If a referenced resource is archived/removed, the phase is skipped with a warning — review before the date.
- Use the status board to confirm each phase ran as expected.
- Combine with Launch Groups to distribute registrants into WhatsApp groups.
Troubleshooting
- A phase didn't fire a resource: check that the resource still exists and its owning module is enabled.
- I can't add an action to the phase: the matching module may be disabled.
- I edited the published Launch and nothing changed live: versions are immutable — publish again to create a new version.