## Overview

A **Launch** is a **dated campaign** that sequences several resources you already have in the
platform. Instead of triggering each module by hand, you create a Launch, define a **timeline of
phases** (for example, **pre-launch → cart open → cart close**) and, in each phase, **reference
existing resources** to be fired at the right time.

The Launch is an **orchestrator**: it doesn't duplicate functionality — it just calls the services of
the modules that own each resource (Builder pages/forms, social-publishing posts, Ads campaigns,
WhatsApp Hub broadcasts, Follow-up cadences and Calendar events). So at the scheduled time, "open the
cart" can publish pages, fire a broadcast, start a cadence and open an event — all at once.

## Prerequisites

- **Opt-in** module: it must be enabled for your account (feature flag `growth_launches`) and
  managing it requires administrator permission.
- The resources you'll reference must **already exist** and their modules be enabled (pages/forms,
  posts, Ads campaigns, broadcasts, cadences, Calendar event type).
- When a referenced module isn't enabled, that phase is unavailable in the setup.

## Step by step

1. In **Growth → Launches**, create a new **Launch**.
2. Define the timeline **phases** (pre-launch, cart open and cart close).
3. In each phase, **reference the existing resources**: pages, forms, posts, ads, broadcasts,
   follow-up cadences and the Calendar event type.
4. Set the **time** each phase runs.
5. **Publish** the Launch (the published version freezes the timeline).
6. **Schedule** it: at each phase's time, the actions fire automatically.
7. Track the **status board** (phases pending/running/done, with per-action result).

## Settings & options

- **Phased timeline**: each phase groups actions with its own time.
- **References by id**: a phase points to existing resources — nothing is copied into the Launch.
- **Pinned version**: publishes are versioned and immutable; editing creates a new version.
- **Live board**: the status of phases and actions updates in real time.
- **AI seeding**: you can seed a Launch draft from AI Studio (funnel proposal).

## Use cases

- A launch with warm-up (posts + a capture page) and a coordinated cart open.
- Fire a WhatsApp broadcast + a follow-up cadence at the exact moment of opening.
- Open an event (webinar/cart) on the Calendar alongside publishing the sales pages.
- Close the cart with a final sequence of reminders.

## Tips, limits & best practices

- Prepare and test each resource (pages, broadcasts, cadences) before referencing it in the Launch.
- If a referenced resource is archived/removed, the phase is skipped with a warning — review before the date.
- Use the status board to confirm each phase ran as expected.
- Combine with **Launch Groups** to distribute registrants into WhatsApp groups.

## Troubleshooting

- **A phase didn't fire a resource**: check that the resource still exists and its owning module is enabled.
- **I can't add an action to the phase**: the matching module may be disabled.
- **I edited the published Launch and nothing changed live**: versions are immutable — publish again
  to create a new version.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [Launch Groups](/hc/ajuda/articles/growth-marketing-turmas-de-lancamento-en)
- [Page & Form Builder](/hc/ajuda/articles/growth-marketing-page-form-builder-en)
- [Ads, CTWA & leadgen](/hc/ajuda/articles/growth-marketing-ads-ctwa-leadgen-en)