## Overview

**Website campaigns** (also called live campaigns) show a **proactive message** in your site's chat
widget to a visitor who is browsing. Instead of waiting for the contact to open the chat, the
platform starts the conversation when a **rule** is met — for example, when the person spends some
time on a specific page.

It's the ideal way to offer help at the right moment: answer questions on a pricing page, recover a
cart, or present a promotion to someone showing interest.

## Prerequisites

- Access to the **Campaigns** module.
- An active **website/widget inbox**, with the widget installed on your site.
- A defined **agent or bot** to send the message.

## Step by step

1. Open **Campaigns** in the sidebar and select the **website** type (live campaigns).
2. Click **Create campaign**.
3. Fill in the **title** (an internal name so you can identify the campaign).
4. Write the **message** that will appear in the widget.
5. Select the **inbox** (the website widget where the message will be shown).
6. Choose the **sender** (the agent or bot that signs the message).
7. Define the **trigger**: the page **URL** where the campaign should fire and the **time on page**
   (in seconds) before showing the message.
8. Adjust the **preferences** (enable the campaign, trigger only during business hours) and save.

## Settings & options

- **Title**: internal identifier for the campaign.
- **Message**: the proactive text shown in the widget.
- **Inbox**: the website widget that will display the message.
- **Sent by (sender)**: the agent or bot shown as the author.
- **URL**: the page on which the campaign is eligible to fire.
- **Time on page (seconds)**: how long the visitor must stay before the trigger.
- **Enable campaign**: turn the campaign on or off without deleting it.
- **Trigger only during business hours**: avoids starting conversations off-hours.

## Use cases

- Offer help on the **pricing page** after a few seconds of browsing.
- Present a **coupon** to someone visiting a product page.
- Invite a **demo** to people on the plans page.
- Reduce abandonment on checkout pages with a supportive message.

## Tips, limits & best practices

- Use **short, specific** messages tailored to the page where they appear.
- Tune the **time on page** so you don't interrupt too early — give the visitor time to read.
- Enable **business hours only** if you don't have 24/7 coverage, to avoid unanswered conversations.
- Create different campaigns for different pages instead of a single generic message.

## Troubleshooting

- **The message doesn't appear**: confirm the campaign is **enabled**, the **URL** matches the
  visited page, and the **time on page** has been reached.
- **It shows off-hours**: check the **trigger only during business hours** option and the hours
  configured on the inbox.
- **The widget doesn't load**: verify the site widget is installed correctly.

## See also

- [Campaigns overview](/hc/ajuda/articles/campaigns-overview-en)
- [WhatsApp campaign for contact lists](/hc/ajuda/articles/campaigns-whatsapp-campaign-en)
- [HSM templates and variables](/hc/ajuda/articles/campaigns-templates-hsm-variaveis-en)