## Overview

The **WhatsApp Hub** brings together, in one place, the WhatsApp features that go beyond 1:1
conversations: **groups**, **communities**, **broadcast channels** and **status**. From a connected
number, you manage these formats directly in the platform — useful for operations that use WhatsApp not
only for support, but also for content distribution and relationship at scale.

The Hub is especially useful to create and organize **groups** with automatic rotation (launch
cohorts), manage **communities**, publish to **channels** and follow **status**.

## Prerequisites

- A connected WhatsApp number (WhatsApp Web/QR, depending on the feature).
- A role with permission to manage the inbox.
- The WhatsApp Hub may depend on specific **activation/permission** — if it doesn't appear, talk to
  whoever runs the operation.
- The limits and capabilities of each format follow WhatsApp's own rules (e.g. maximum group size).

## Step by step

1. Open the **WhatsApp Hub** area from the connected number.
2. Choose the format you'll work with: **Groups**, **Communities**, **Channels** or **Status**.
3. For **groups**: create/manage groups and, if you wish, use **automatic distribution** — a smart link
   directs new contacts to the open group and creates the next one when the current fills up.
4. For **communities**: organize related groups under a single community.
5. For **channels**: publish broadcast messages to subscribers.
6. For **status**: publish and follow the number's status.

## Settings & options

- **Rotating groups (launch cohorts)**: set the capacity and let the platform open a new group
  automatically when the current one hits the limit, always pointing the link to the group with open
  spots.
- **Communities**: group related groups by topic, event or cohort.
- **Channels**: ideal for one-to-many communication, with no individual replies in the same flow.
- **Media**: text, images and other attachments supported in the applicable formats.

## Use cases

- Launches with multiple groups that fill quickly and need to rotate on their own.
- Communities of customers, students or partners organized by topic.
- Announcement and news channels for a large subscriber base.

## Tips, limits & best practices

- **Anti-ban**: creating many groups or adding many members quickly raises the risk of being blocked —
  go at a gradual pace.
- Respect the member limits per group and other WhatsApp rules.
- Use **automatic distribution** so you don't have to update links manually every time a group fills.

## Troubleshooting

- **The link doesn't open the right group**: confirm automatic distribution is active and there's a
  group with open spots.
- **I can't create groups**: check the permission and the number's connection state.
- **Feature doesn't appear**: the Hub (or a specific format) may not be enabled for your account.

## See also

- [Connect WhatsApp Web by QR](/hc/ajuda/articles/inboxes-channels-whatsapp-web-zuckzapgo-en)
- [WhatsApp Inbox Suite: Templates, Flows and Calls](/hc/ajuda/articles/inboxes-channels-whatsapp-inbox-suite-en)
- [WhatsApp Cloud Coexistence](/hc/ajuda/articles/inboxes-channels-whatsapp-coexistence-en)
- [Inboxes and channels overview](/hc/ajuda/articles/inboxes-channels-overview-en)