## Overview

The **Collaboration Network** (the **Matrix**) is a layer of **collaborative organic engagement** and
affiliation built on top of the social-automation engine. The idea is simple: instead of a single
profile trying to grow alone, **collaborators** combine efforts — they engage with each other's
content (mutual-boost pods) or with a specific target (boost-target), accumulating **points** for
participation.

The operation gets a **dashboard** to manage collaborators, pods and rules; each external
collaborator accesses their own **portal** (via link) or a widget to see tasks and their performance.
All of this plugs into the front of the funnel to amplify the organic reach of your campaigns.

## Prerequisites

- **Opt-in** module: it must be enabled for your account (feature flag `social_collaboration`) and
  managing it requires administrator permission.
- The **Growth Social Automation** engine available (the Matrix is built on top of it).
- Collaborators connecting their social profiles to take part in pods/targets.

## Step by step

1. In **Growth → Collaboration Network**, enable the Matrix and open the management dashboard.
2. Invite **collaborators** (they access a portal via link/magic-link or a widget).
3. Create a **pod** (mutual boosting among members) or a **boost-target** (a target to amplify).
4. Define the participation **rules** and the **points** counted per action.
5. Collaborators receive engagement tasks and record their participation.
6. Track the **points leaderboard** and the network's performance in the dashboard.

## Settings & options

- **Mutual-boost pods**: members engage with each other's content.
- **Boost-target**: the network concentrates engagement on a specific target.
- **Scoring**: a points ledger per participation, the basis for rankings and rewards.
- **Collaborator portal**: external access via link/magic-link, plus a widget.
- **Operator dashboard**: managing collaborators, pods, rules and tracking.

## Use cases

- Boost the organic reach of a launch with a pod of collaborators.
- Concentrate engagement on a key piece of content (boost-target) over a period.
- Structure an affiliation/collaboration program with scoring and recognition.
- Complement paid traffic (Ads) with coordinated organic amplification.

## Tips, limits & best practices

- Respect the social networks' terms — engagement must be authentic and within the rules.
- Set clear scoring rules to keep the network fair and engaged.
- Start with a small pod and expand as the operation matures.
- Combine with **AI Studio** and **social publishing** to supply the network with content.

## Troubleshooting

- **The collaborator can't access the portal**: resend the link/magic-link and confirm the invite.
- **Actions don't score**: review the scoring rules and whether the profile is connected.
- **The network isn't engaging**: check that the Social Automation engine is active and pods are configured.
- **I don't see the module**: it may not be enabled for your account or your role.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [Growth Social Automation](/hc/ajuda/articles/growth-marketing-growth-social-automation-en)
- [Social publishing](/hc/ajuda/articles/growth-marketing-social-publishing-en)
- [Launches](/hc/ajuda/articles/growth-marketing-lancamentos-en)