## Overview

The **AI Studio** brings the **Maestro** AI to the front of the funnel. You describe in natural
language what you need — a landing page, a form, an ad creative, a copy variant or a whole funnel —
and Maestro **proposes** a ready-to-review version, grounded in the **Account Brain** (brand voice,
Catalog offers, winning creatives, prior conversions).

The flow is always **propose → confirm → execute**: the AI generates, you review and adjust in the
card, and on confirm the content is written as a **draft** in the Page & Form Builder. **Publishing
stays a human action** — the AI never publishes on its own.

## Prerequisites

- **Opt-in** module: it must be enabled for your account (feature flag `growth_ai_studio`).
- The **Page & Form Builder** enabled, since generated drafts open there.
- A configured **Maestro Brain / Account Brain** greatly improves quality (voice, offers,
  references). AI keys stay on the server — never in the browser.

## Step by step

1. On the **Growth** route, open the **Studio** chat panel (or use "Ask Studio" within a builder
   section).
2. Describe what you want (for example, "a VSL landing page for offer X").
3. Maestro **proposes** the content in a card, with a preview.
4. **Review and edit** whatever you need right in the card.
5. **Confirm**: the content is saved as a **draft** in the Page & Form Builder.
6. Open the draft in the builder, make the final adjustments and **publish** via the normal flow.

## Settings & options

- **Proposal types**: landing page, form, ad creative, copy variant and funnel.
- **Grounding (RAG)**: the Studio pulls context from the Account Brain (brand voice, offers,
  creatives, prior pages) to generate aligned content.
- **Studio panel**: a dedicated chat on the Growth route, plus "Ask Studio" per section.
- **Generate→preview→edit→publish**: the same cycle as Maestro's image/video generations.

## Use cases

- Quickly generate a first landing-page draft and refine it in the builder.
- Create copy variants to test headlines and CTAs.
- Produce ad creatives aligned to your brand voice for social publishing and Ads.
- Sketch a whole funnel (pages + form) from a description.

## Tips, limits & best practices

- The richer the Account Brain, the better the proposals — feed it with good materials.
- Treat every AI output as a **draft**: review data, offers and claims before publishing.
- Iterate with specific instructions (audience, offer, tone) rather than generic requests.
- Publishing is always human and goes through the builder's admin flow.

## Troubleshooting

- **I don't see the Studio panel**: confirm the module is enabled and that you have the builder.
- **Proposals come out generic**: enrich the Account Brain and describe the request in more detail.
- **I confirmed but can't find the content**: it was saved as a draft — open the Page & Form Builder
  to locate and publish it.

## See also

- [Growth & Marketing Studio overview](/hc/ajuda/articles/growth-marketing-overview-en)
- [Page & Form Builder](/hc/ajuda/articles/growth-marketing-page-form-builder-en)
- [Social publishing](/hc/ajuda/articles/growth-marketing-social-publishing-en)
- [Launches](/hc/ajuda/articles/growth-marketing-lancamentos-en)