## Overview

With the catalog ready and synced, you can **send products** to the customer inside the conversation
and **receive their order** back as a structured card. Instead of describing prices in text, you send
the right item; when the customer builds a cart on WhatsApp, the order arrives organized, with items,
quantities and a total — plus shortcuts to generate the charge.

There are three ways to show products: **single product**, **product list** and **open the catalog**.
And one way to receive: the **order** that becomes a card in the conversation.

## Prerequisites

- A native catalog with products and, for native WhatsApp features, active **sync with the WhatsApp
  Business Catalog**.
- A **WhatsApp (Cloud API) Inbox** — the native product, list and order formats work on the Cloud API.
- To charge the order: the **Payments** module configured.

## Step by step

1. Open the conversation with the customer.
2. In the composer, choose **send product** and select an item (single product) or build a **product
   list**. You can also **open the catalog** for the customer to browse.
3. The customer views the products on WhatsApp and, if they want, adds items to the cart.
4. When the customer completes the cart, the **order** arrives in the conversation as an **order card**
   with items, quantities and the **total**.
5. On the order card, use **Create charge** or **Create subscription** to bill exactly what was
   ordered — the amount is pre-filled with the order total.
6. Track the payment in the Payments module; once confirmed, the customer receives the confirmation.

## Settings & options

- **Single product**: sends a specific item from the catalog.
- **Product list**: sends several items grouped into one message.
- **Open catalog**: invites the customer to browse the catalog on WhatsApp.
- **Order card**: shows items, quantities, total and the customer's notes.
- **Order shortcuts**: **Create charge** (one-off payment) and **Create subscription** (recurring),
  already pre-filled with the order amount.
- **Referred product**: when the customer replies quoting a product, an indicator of the quoted item
  appears next to the message.

## Use cases

- A customer asks about a specific item — you send the single product with photo and price.
- Consultative support — you send a list with the best options for the customer to choose from.
- The customer builds the cart themselves — the order arrives ready and you bill in seconds.
- A recurring sale (subscription/plan) — the order becomes a subscription with the agreed amount.

## Tips, limits & best practices

- **Charge what was ordered**: the card uses the **order total** agreed with the customer; the amount
  is not recalculated from the current catalog prices. Billing the order respects exactly what the
  customer built.
- **Major-unit amounts**: the total is the sum of `price × quantity` (4.97 = R$4.97), without dividing
  by 100.
- **Channel**: native product, list, catalog and order card belong to the **Cloud API**. On WhatsApp
  Web, use the enriched product card as a fallback.
- Review the order before charging: items, quantities and total.

## Troubleshooting

- **The customer didn't receive the native product/list**: confirm the inbox is WhatsApp Cloud API and
  that the catalog is synced.
- **The order didn't become a card**: check that the order came from the WhatsApp cart; orders from
  outside WhatsApp follow the e-commerce lifecycle.
- **Wrong amount when charging**: the card pre-fills the order total; if you edit it manually, remember
  major units (don't divide by 100).

## See also

- [Native catalog: products, categories, images and prices](/hc/ajuda/articles/catalog-commerce-catalogo-nativo-en)
- [Sync and WhatsApp Business Catalog](/hc/ajuda/articles/catalog-commerce-sync-whatsapp-business-catalog-en)
- [E-commerce lifecycle](/hc/ajuda/articles/catalog-commerce-commerce-lifecycle-en)